KENNETH WICAL

Art director, designer
hello@kwical.com
✦✢✼✻

KENNETH WICAL

Designer & art director
hello@kwical.com
HelpGuide Handbook
2023
Design system for HelpGuide.org in conjunction with their new Handbook site.
system design
visual design
content strategy
data visualization
Little Blue Bakehouse
2022
Expansion of Little Blue Macaron; full-spectrum creative consulting and art direction for a new brick & mortar bakery in Raleigh, NC.
littlebluebakehouse.com
art direction
visual design
branding & identity
web design
photography
Little Blue Macaron
2021
Rebrand for a local small pâtisserie business owned & operated by Allison Vick.
littlebluemacaron.com
art direction
visual design
branding & identity
web design
photography
Flowers by Lola
2022
Creative direction and consultation for Lola’s floral boutique in North Carolina.
lolalovesflowers.com
art direction
visual design
branding & identity
web design
photography
National Council on Aging
2021-2023
Graphic and information system design for the NCOA’s informative campaigns
graphic design
illustration
content strategy
data visualization




©2023, KENNETH WICAL